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Brand Perception, What You Think About Them Matters

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By Margretta Sowah

Perception is a funny thing. Have you heard the saying, ‘good from far but far from good’? It usually refers to a person who appears amazing from a distance but the closer you become, the less attractive they are. With Fashion Week stitching itself up after another deliciously sewnful season, I can’t help but question the context of affluence in fashion.

In times of economic strife (this being one of them) society subconsciously gazes to fashion for soci-pyschological direction. In a way, this industry is able to tell us what is hot and what is très moche (so hideous). It is no surprise the fluctuation of brand power is one of great debate. In the world of glitter and gambles, does having an accessible brand mean tacky, or has luxury taken on a whole new meaning – attainable?

Affluence vs. Accessible

Moschino, a luxury Italian fashion brand, has been on the market since the early 80s. If you have never heard to Moschino, you’ve probably heard of Jeremy Scott. I’m going to go out on a limb and call him a remixed John Galliano – in terms of his creative reservoir. Scott is an exceptional designer, being hailed by Faces magazine at number thirty-one (higher than Stella McCartney and Alexander McQueen) on their Most Important People in Fashion issue. One of Jeremy’s iconic collaboration was with Adidas. To put it into a Fashion perspective, Adidas would be the Louis Vuitton of the Active Sportswear market; a powerhouse in the industry but also symbiotically tied to a specific subculture.

According to an article by BusinessInsider.au, “brands that become too accessible are less appealing to super rich buyers. Louis Vuitton, for instance, is considered a ‘brand for secretaries’ by many wealthy Chinese.” With multiple monogram copies, the LV bubble has been flooded by cheap knockoffs to the point of social recession. After further research into the customer perception of LV, most Australians agreed with the above statement, with it being over-worn and under-sold for years. It’s understandable to question whether Louis Vuitton still retains its extravagant seat in the table of opulence.

There is no backpedaling for a brand of this nature. Product-wise their collections are incredible. In the area of perception it would seem Vuitton does not hold the same feelings most would have towards CHANEL, even though there are as much knockoffs of Coco’s signature 2.55 bag as there are of Louis Vuitton’s Speedy bag. Has Louis Vuitton’s unintentional commercialism caused their brand to now be seen as accessible instead of affluent?

Vuitton is the other half of the huge multinational conglomerate LVMH (Moët Hennessy.Louis Vuitton) and houses brands such as Christian Dior, Pucci, Fendi, Givenchy and Kenzo. I don’t see anything accessible about bags, clothes and accessories worth thousands of dollars. Do you? This is where perception comes into play. If a brand aligns themselves with personal and positive benefits along with emotional meaning, it would be very hard pressed to change public opinion, even if the trends show other signs (this goes for people as well).

What’s the secret?

Victoria’s got a secret. You know what it is, don’t you? You don’t? Her secret is that she has no secret – it is a marketing form of ‘Chinese whispers’. It starts with the truth and ends up becoming a subjective; a bit of bull***t, half a line of your favorite song and a quarter of people-stopped-caring-ten-ears-ago. When discussing brand perception, there is one company that sings with heavenly angels to get our attention – Victoria’s Secret. This brand is very successful at tugging heartstrings and drawstrings. A friend of mine who works for VS was quick to affirm the brand’s leverage in most segments of the market; whether fast, mid or luxury.

This leverage also has negative connotations with public opinion. While one half of VS lovers are avid fans of the lifestyle and the products, there are others that have a lot to say to Vicky about the body conscious and unrealistic fantasies of the human body – I’m not saying there are not plenty of women who look like Doutzen Kroes or Maria Borges (I do sometimes fantasize about being Naomi C though), but us women have enough issues surrounding positive body image and the notion of healthy vs. thin or thicker vs. fat. There is no doubt VS promotes a fitness culture but the ads are for lingerie. A double standard? Yes, but they are laughing all the way to the bank… maybe that’s the real secret.

The way majority of us perceive VS is a testament to excellent brand strategies, tapping into the lifestyle of Victoria by using celebrated models in a sort of sorority system approach. Girls apply to become a Victoria Secret Angel; if approved they receive a contract and off they go modeling, jetsetting to some of the most breathtaking places in the world – all documented for customers to get ‘behind the scene access’. We all know though, it’s the star-studding runway show we tune in for. In the hierarchy of luxury brand, VS is considered a luxury store. Their products are mid-priced and well designed (it’s no La Perla), enough to pique social and superficial intrigue, but the main reason most buy (from young to old) is because of the VS Angels themselves – Adriana, Alessandra, Miranda, Candice, Chanel, Karlie and, once upon a time, Tyra.

When a brand is over exposed to the market it’s easy to assume they are no longer precious or special. I believe there is a new perception on luxury; one where having a strong brand culture with tailor-made products allows consumers to be a part of the journey – because they get it. There is logic to business that we can’t deny, or be snobbish about – this culture is saying, ‘I want to be heard! I am making money and appealing to my audience. This is a new form of extravagance.’

Luxury, no matter how you and I spin it, has to do with a feeling. It is rarely judged solely on tactile operations. Putting it back into perspective – what we perceive, we believe.

 

 

One To Watch – Jack Tyerman

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Babe, heart-throb, hottie, jaw dropping – whatever, you name it. That is Jack, the latest Aussie male to make haste in the modeling industry. This carpenter turned model now has thousands and thousands of Instagram followers and is represented all over the world; Australia, Spain, Paris, Sweden, Denmark and Milan.

Instagram: @jacktyerman_
Agency: IMG 

So I’m guessing modeling wasn’t at the top of your list for “dream job” as a kid – how did you get into the industry? 

No not really, I’ve always wanted to be a carpenter and i’m hoping to finish my apprenticeship off once this road ends. I was actually scouted by an agent named Kirk Blake, in Crows Nest – Sydney.

Is it your only job? Or is it more something you just do on the side?

I have a bar job as well – which I live off week to week. Any money made from modelling is straight into savings!

What’s been your favourite shoot to date? Why?

Shooting in the French Alps would be my favourite shoot, just because the location was so beautiful and I got to drive a Yacht and an Aston Martin along a cliffside.

If you could pick any designer, any runway, any shoot – what would be your dream gig?

Shooting a campaign on a beautiful island somewhere unknown with a very creative photographer….




Now that you’re working in the industry, what do you think some of the misconceptions are of male models?

That they are all arrogant pretentious airheads, which don’t get me wrong, some definitely are, but not all of them. Also that it is the easiest job in the world when it really isn’t. Keeping in optimum shape and always having to look fresh is sometimes quite hard for a bloke in his early 20’s.

Have you ever faced any criticism from friends or family?

Not so much family and close friends, but there are always those people who will put you down or misconceive you as ‘arrogant’. People i may have went to school with but who I don’t see anymore.

What are some of the struggles you’ve faced?

In terms of modelling itself, being bigger framed in the shoulders. I used to play footy and was 92kg, so i’ve had to under eat slightly and run every day to shrink my body. A real struggle for someone who loves food!




 

Surely there has to be some pretty great perks for being a male model, tell me?

Oh there is, getting into clubs free and drinking alcohol for free is up there haha… And there’s also this app called INTO which allows you to get all this stuff for free at various venues around the world, ranging from food, cocktails and dental work. Some of the stuff is valued at $500… not bad.

Have you ever had to wear some weird and wonderful creations / Strange outfits?

I once wore this fishnet outfit with 8 inch high heels.

Where do you hope to see yourself in 5 years?

Acting, if not back on the worksite building houses 🙂 

Your job is to pretty much look drop dead amazing, and you are – so how do you keep in shape?

I try run every morning on an empty stomach, and again in the afternoon. I also box 2-3 times a week with my boxing trainer (also a mate of mine). F45 is good too, anything that keeps my heart rate up.




What don’t you like about the modeling industry?

The amount of fake materialistic crap you have to put up with.

How has social media helped your career? / What are your thoughts on the social media impact of modeling.. ie. Instagram models?

Social Media I think has definitely helped my career. Our profiles on the IMG website list our Instagram account name – hence it (sometimes/a lot of the time) plays a pivotal role in booking jobs depending how “big” you are in the social media arena. People and companies often send you free stuff too!

And finally what does Jack do in his time off?

I train a lot and I LOVE cooking – It’s my new favourite thing to do. I find it really therapeutic. Every week i’m posting photo’s on Instagram of what i’m cooking. I love sport, i’m a massive rugby league fan and i play in a touch footy comp with some mates.
Also what every other guy in their 2o’s does – go to the pub, hang at the beach, listen to music, movies etc etc etc.






 

 

Your Shoot or Mine?

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Have you ever thought about dating a male model? It’s easy to see how it can be tempting- they are attractive, they understand your career, and they make excellent arm candy. If you find the right one, they are truly a female model’s best friend.

But there are some challenges to dating a male model – way beyond finding one that is heterosexual or actually interested in anyone other than himself- with male models you have to be able to separate the real from the fake, because just like many things in a model’s life- they aren’t always what they seem.

I once dated a male model- before I realized what I was truly looking for in a relationship. We had met on a shoot, and we developed some chemistry off-camera. It wasn’t that he was attractive; I deal with attractive guys all the time- it was his personality. I connected with him on a personal level, making him seem like he was real (unlike everyone else in this industry).

But that is where it ended.

Our first date consisted of him talking about all the shoots he had been on.

Our second date was all about his pet peeves and favorite designers, and on our third date he invited me to be his date at a runway show party.

After a while, it felt more like a job interview than a date.

And that is the challenge of dating male models. When your job is to be attractive, you tend to look for mates that add to your career rather than hinder it. Male models cannot afford to be seen with ugly girls, and female models are an easy solution. A female model is a pre-screened mate; guaranteed not to detract from the value of your brand.

Dating a male model has its perks, but it can be challenging. You have to be able to separate the guys that are actually looking for a relationship from those that are looking for career advancement, and it can be tricky- like applying individual eyelash extensions tricky. It’s not impossible though.

Male models can be boyfriend material, but just like any other guy you have to be selective. If you can find that one guy that is actually interested in you – and you are able to talk about things other than work- consider it a score.

 

What Do Models Do In-Between Shows At MBFWA?

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By Gabby Neal
@gabbyneal__

Eat POPCORN!

Ok maybe not all the time, but while we were running around backstage on Day 1 of Mercedes-Benz Fashion Week Australia we bumped into a group of gorgeous girls hanging out around a table with bags of popcorn and eating banana’s.

Depending on the amount of shows you do (we ran into one girl who told us she was walking in almost every show besides two – hectic I know!) there can be extremely little down time in between.

And although we walked past huge towers of boxed museli bars and trays and trays of bottled water, for the model getting a chance to eat this in between sitting down and getting their hair and make-up done, run throughs and the actual shows, can prove little chance to actually eat the food on offer and refuel.

So running into these girls provided the perfect opportunity to pick their brains and ask them about all the ins and outs of fashion week and the tips and tricks they’ve learnt along the way.

How would you describe fashion week?

A few of the words being thrown around included: chaotic, sleepless, fun, blisters, stressful, make up remover (lots and lots), early mornings and long days.

How many shows are you walking in today?

One of the girls said 15 (almost every show of the day) and another 12. (that’s a lot of make up going on and off and hair being played with).

What’s the best part about fashion week?

Of course, like anyone would say the girls collectively said “Free food” and the aspect of meeting new people.

Are any of you studying? Do you have a job other than modelling?

One of the girls mentioned she was on her Gap year so working and taking a break from school and study and another was in the middle of uni (she had her books and was studying any moment she could).

What do you do in your down-time between shows?

I realised this was a pretty stupid question once I’d been talking to them. They’d all just been talking about how chaotic it was. However they did say they like to sleep and eat between shows – given.

I also thought this presented a perfect opportunity to pick their brains on their hair and beauty routines and any tips they have.

Don’t wear make-up

Tone and cleanse daily

Drink lots of water

Get enough sleep

Use any products with salicylic acid – really works for one of the girls

Use coconut oil on lips

Use rose hip oil underneath your eyes

If there is a lot of product or oil in your hair – wash your hair with dishwashing liquid

Coke-a-cola sometimes works too

One of the girls made a comment saying “I had a lot more hair before when I started modelling”

And lastly, with the rise of the insta-famous models and the impact Instagram has on their careers, i wanted to know their thoughts on the topic.

They all said it made them feel anxious and annoyed. As girls were getting gigs without going through the hard yards of actually working to get their name out there. They also said they felt a lot of stress to appear “cooler” than what they are and the need to always be posting.

Selling Your Genetically Superior Soul

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By Lizzy Barter 

Lets be frank, no-one realllllly likes models, (unless your a dude especially a horny rich one). I am a model and on one level I don’t even like models especially those real freak ones that appear to be really really flawless, those ones that no matter which angle they look like a doll, after 2hrs sleep and hung over they appear from bed fresh and glowing (wtf! I HATE these ones it makes my hangover even worse), or after being dumped by a huge wave when most of us have snot all over our faces and your cosi (Australian term for swimsuit) half way up our arse yet they manage to look like something from a Bond film all sandy and sexy. FUCK THEM! They just make you feel insecure and sub-human and STUMPY!

 

Fortunately for you I am one of the somewhat more “approachable” and “relatable” models also known as a commercial model (meaning as a consumer you buy stuff that I model because its not such a large jump for your mind to see yourself in what I am selling because my looks are more attainable….yeah whatever I am one of a kind bitches my gummy left eye ain’t like no others). Also if you see me on the street please don’t try and talk to me though, I am as “approachable” as an awkward teenager and if I don’t know you, you will definitely put me on edge and I will say inappropriate things to appear witty that you will most likely not understand a word, as the more nervous I get the thicker my accent and faster I will spew out words until you have to politely figure out a way to back out of the conversation.

 

Anyway I am meant to be discussing the genetically blessed selling our souls…..yes yes thats right people if you wanna be really really good looking all you have to do is make a pact with the Devil or sleep with the right people either way its an exchange and it ain’t pretty.

Now look I have had to go against my morals and better judgement on more than one occasion, like the time I had to model compression underwear, and not just the usual tummy control panties but like the whole body suit vacuum packed armpit to ankle length ensemble sans the breast area (cause you don’t want to flatten the girls now).

It hurt my inner core for several reasons first being it was psychically crushing my insides, shallow breathing became the only option. I felt bad for the women that actually felt they needed to vacuum pack themselves so that they appeared smooth and roll-less in their clothing, I felt bad for their sexual partners that would be unwrapping them, call me crazy but I’d take the lumps n bumps in some sophisticated lingerie over a human sausage roll with boobs any day. However it was my ego that was really causing the inner torment, in my mind I was like what happened to all the agents pep-talk “you’re the next Miranda Lizzy” “Victoria Secret’s next Angel” as I stood there in my shrink-wrapped attire I tried to assure myself that everyone has to start somewhere, I imagined adding wings and diamantes to my flesh colored onesie and sashaying down the runway as Beiber belt out “Beauty & a Beat” I’d be all over the papers as the model that was so hot she could rock an open breasted full length compression suit like no other RIIIIGHT!

Then came the realization that I’d missed the boat to potential supermodel status and began looking back over the “opportunities” I turned down because I took the moral high ground and what made my insides crawl was the fact that I felt a slight tinge of regret that I didn’t sell my vagina I mean soul. It’s no secret that if you start sleeping with a celebrity the big guns pay attention, its marketing at its best. Free publicity what company in their right mind wouldn’t jump on that band wagon. Not to say the girls at the top aren’t extremely beautiful and deserve to be there but I have seen countless girls at the bottom that never made it that are just as if not more striking than those who mastered the game, well managed or fortunately got the lucky break (because that exists too its not all sinister). However It became apparent to me that this modeling gig was not what it seemed, there was an under side that goes on behind the scenes usually in the NY nightlife.

Coming from my PG experience in Australia it was a rather rude awakening arriving in NY and realizing some were not so happy I moved with my boyfriend, at the time I didn’t get it but soon realized upon one of my first nighttime adventures that I was being indecently proposed to by people in powerful positions that promised you the world for a “business exchange” involving their nether regions! The first time I kind of laughed it off but then it became more frequent to the point a photographer aggressively followed me into a bathroom luckily his advances had not gone unnoticed by my burly friend that caught him and put him in his place. I decided to step out of the nightlife scene realizing that these so called new friends that were giving me free dinners and celebrity like treatment were actually promotors that were being paid to bring in beautiful young models to the latest clubs. What happens when you drop fresh meat in a shark tank??…….now look don’t get me wrong I had a lot of fun times but I wasn’t cut out for that world longterm even now as older and wiser i’ll jump in and party for a few weeks and then disappear again into the domestic safety because truth be told I don’t trust them or myself, at least by this age I know who are my buddies #safezone.

The modeling career can be a very short lived one so the desperation and temptation is always there, but the question is will they come through with the goods? will you actually make the cover or book the campaign or will you just feel used and stupid? The risk was not worth it to me, I am however fortunate I come from a good family, by no means rich but its not like I have a family to support, I now have a loving husband, I have a stable career with loyal clients, my looks are commercial and therefore in demand for longer, I have a decent education and I’m funny I mean I have like sooooo many other talents up my sleeve 😉 but for some girls modeling is there MAIN ticket and hey when you think about it we sell our bodies and faces anyway may as well throw sex in the mix too right? It’s sad but true and I don’t blame them it’s just a seedy side of the industry and the world in general. It is upsetting though when I see these young innocent girls come into this industry with NO IDEA! At least with knowledge these young girls can be aware of what is going on rather than getting sucked right in without even realizing it. I’ve known girls that have been taken advantage of, raped without justice simply because they felt they had no voice and had their power taken from them. I do need to point out that this isn’t the norm, it’s not like every successful model you see on the billboards has slept her way to the top, not at all. These girls are often very smart and business minded and are not ones to be pushed around however this article is about the seedy side and soul selling so I’ll save the industry’s all round saints for another article.

 

Money is a weapon and so is good genetics, it’s just a matter of being in control of that weapon and choosing which way you want to use it. In the end I am extremely thankful I didn’t sell that part of my body but it’s not just sex that can make you turn from your better judgement, it comes in many forms from wearing fur to damaging diets, plastic surgery, retouched images, endorsing products that go against every fibre of yourself for a paycheck, to just trying to constantly be “cool and current”.

I have personally done and seen girls destroy their bodies and their ability to even have children because of long term damage from eating disorders so that they maintain their measurements, models that are 100% vegan yet wear fur, girls that promote healthy living and exercise but live off protein shakes, abandoning true friendship for a an alliance with someone who is “cool” and better for your career, claiming natural living yet filled with fillers and silicon, we sell lies and get paid big bucks! That is one thing that gives me the guilts big time is that my paycheck is undeserving compared to that of a teacher, or a nurse, and most other selfless careers simply because my parents DNA happened to match nicely and create an aesthetically pleasing human being. I did nothing I am not even that great at maintaining it, yet I get so many perks that others more deserving do not, I at least hope I will always feel this way maybe that is my measure of when I have well and truly sold my soul is when I start to believe I DO deserve it……

 

Image Courtesy of ID Magazine.

What Makes A Model

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My mom always used to say I was a born model. When I was six years old I used to give mini fashion shows to my family and by the time I was ten there were more photos of me than any of my brothers and sisters- but did that make me a model? If you ask my mom, she’d say yes, but I know better now.

Even my friends seem to think modelling is a privilege saved only for those with the perfect skin, height and bone structure. While there are some prerequisites, having the right genetics doesn’t automatically get you a career in modelling. That’s like saying a high SAT score guarantees a high-paying career. It helps, but there are some broke geniuses out there.

Everyone who models will tell you: modeling is a business. There’s a reason we have the term WORK! It’s not about walking around looking cute, or taking some pictures when you feel like it.

I wish it were.

I mean, if someone had told me how painful and difficult modelling was I might have reconsidered. I love what I do, but sometimes I crawl into my bed after a shoot, exhausted, wondering what gave me the insane idea to do this as a career.

That’s why I keep lots of my photos around to remind myself of why I do it. Seeing the fruit of your labor is a great motivator.

See, there is a learning curve to becoming a model, just like there is to starting any other career, and some girls learn quicker than others. Perhaps they’ve watched models on television, or studied their poses in magazines and chose it as a career. Some girls even get actual training – taking years of modeling classes, learning poise through pageants, or growing up in the industry as child actors and models.

They put the time in – years before most people even think about going to college.

By the time they are 16, most professional models have had some sort of modeling education, either self-taught or through a class of some sort. They have been exposed to the industry, and they have the genetic prerequisites. Even the girls that are scouted out of nowhere, have, most of the time, seen a model before.

The point is, many of us wanted to be models because we were exposed. I never met any architects or accountants growing up, and it never crossed my mind to become one. However, the minute I saw a professional model I knew it was the career for me, and I worked my ass off to get here.

From Alaska To Australia, Part 3: Home Sickness

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By Jasmine Alleva
@jasminekalleva

There is no cure for homesickness, no John Mayer song to wash away the thoughts longing for a familiar feeling. Technology has shrunk the world, but sometimes it only makes the homesickness worse, especially when you can see your friends and family carrying on their lives without you. The only thing you can do when all you want to do is whither away in bed is suck it up and take on the day. I knew this. I had done it many times before: Vacation Bible Camp, sleepovers, moving away for college. Sydney was no different, but some days felt like the city turned into Ronda Rousey and was beating the life out of me.

The fall/winter season for modeling started to dwindle down. Days went by without castings. Those days turned into weeks. No castings meant no jobs, which, in turn, meant no money. I was living off cans of tuna in an apartment I sold my car to afford living in. My shelf in the cupboard was about as bare as my bank account and my face was the exact opposite – covered in blemishes brought on by stress. I would have called my mom and cried on the phone to her, but I couldn’t even afford international cell service. I wanted to go home and I took all of the setbacks as a sign that I should.

The weather had followed suit with yet another winter storm, keeping me inside and driving me stir crazy. My pale gray sweatpants were becoming part of my everyday wardrobe, replacing the black Hudson jeans and leather jacket I had worn as my model uniform. I was quickly sucked into a routine of self-pity, looking up the hashtag “#Alaska”, and sinking into the couch while watching garbage television. Summer was in full roar back home in the northern hemisphere and I was reminded of that everyday by the fact that my days, on the opposite side of the world, were dark and freaking cold.

No one tells you how lonely and heartbreaking modeling is. We often see a finished product and fail to see what goes on behind it. I can post whatever I want to Instagram and Twitter and make an audience perceive me in a certain way, but that doesn’t diminish the struggle. I honestly wish it did. I was far from home, in a foreign country, and felt like I had sunk my feet into cement. I was going nowhere. I gave up birthday parties, nights out with friends, my dogs, and my family in pursuit of this dream and it felt like the biggest mistake I had ever made. Sydney had turned dark on me and I couldn’t see a light at the end of the tunnel.

My agency called me in for polaroids. I moseyed my way to the bus and dragged my sluggish body up the stairs to my booker’s desk. “How are you going, love?” I accidentally let out a huge sigh before answering, “I’m all right.” She half laughed with an overwhelming amount of empathy, “Are you sure about that?” I felt my throat clench like a fist and tears well up in my eyes. “I think so.” I looked around the office and remembered what it was like when I first arrived, how everyone had greeted me with love, joy, and a great deal of hope. I missed that feeling of hope.

After my polaroids (which were horrendous, by the way), a different bus took me back to my suburb. As always, I shouted “thank you” to the driver, my American accent ringing through the aisle. A man, who I had seen before around the neighborhood, got off the bus with me. “You’re American? What state?” he said with an eager smile. “Alaska. About as far from here as you can get.” “I know the feeling. I’m from New York – been here 12 years. I still get homesick, but you can’t beat the beauty sometimes.” He nodded up towards the sky. I looked, and I kid you not, the skies parted a bit and a double rainbow lit up the clouds. “How is this real life?” I whispered to myself. Suddenly, without any notice, my homesickness seemed to melt away. As cheesy as it is, the homesickness was replaced by a new feeling – one that been hiding from me for weeks: hope. I was exactly where I was supposed to be.

Feature Image:
Photographer – Thuy Vo, @vophotography
Stylist & MUA – Christine A Eagleson, @xpressionista

Raw, Vegan & Gluten-Free; But How Much Is Too Much

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By Jessica Sepel – The Healthy Life
@jshealth

I’ve noticed a pretty fascinating trend lately, within both my nutrition practice and  on social media: there is an overabundance of “healthy treats.” And while I am all about savouring indulgences (and take part myself!) it seems that we find it really challenging to incorporate the words “balance” and “moderation” into our lives.

As a nutritionist, my whole philosophy is that we can eat anything in moderation; a balance of the nutrient-dense and not-so-nutrient-dense.

With the world becoming so much more health conscious, perhaps we’re now using the label “healthy” as a license to go overboard with those foods.  The fact is there’s a lot of false advertisement going on. Just because something is marketed as “healthy or “natural” or “fat free” (the worst!) doesn’t mean it’s doing our bodies any good.

I’ve been spending some time in Los Angeles, which some argue is the mecca of healthy food. There is a divine juice bar around the corner that sells delicious-looking “healthy cookies.” I was tempted by the pecan pie cookie, which looks absolutely heavenly, and was labeled “gluten-free, sugar-free and vegan.” A trifecta of health, right? Not necessarily. It was loaded with maple syrup (natural, yes – but still sugar) and preservatives, none of which your body needs in abundance. If you want to have a cookie, have a cookie! But enjoy it, and don’t be misled by buzzwords. A treat is a treat.

Even foods that legitimately are all natural and packed with nutrients can be tricky. As more and more people decide to remove gluten from their diets, it makes sense that they’re filling it in with something else – and for most, it seems to be nuts. Almonds, cashews and coconut are the replacements du jour. Almond butter, cashew flour, coconut milk – again, these are delicious and very nutritious in moderation. But just because it’s not gluten isn’t license to overdo it every day.

Ultimately, my recommendation as a nutritionist is that a healthy balance is one nutritious treat per day. But more importantly, develop the habit of reading the labels of all packaged food with a “healthy” claim. Be informed, not deceived!

Come on, Vogue

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By Morayo Bakare

Being the face of a fashion or cosmetic brand can be launching pad for a very successful modelling career. When a company signs a model to do an endorsement, it’s about more than her looks; it’s how she will affect the bottom line. An endorsement means that a model’s image is pleasing to people and that she or he has what it takes to be the face and voice of a major corporation, or, in other words, become a spokesmodel. The company communicates its message to the public by showing the models’ images. They have the power to affect the value of the company’s stock on the stock markets, and that can garner in millions of dollars.

Advertisements are the most common way a model can be displayed to consumers. Working in ads can take a model’s career into the realm of being a viable, marketable product. One’s career will have longevity because clients will realize the model is not just a temporary fascination, but instead a constant and popular figure with an influential look. Ads allow models to work with a variety of clients.

Advertising jobs, like all modelling jobs, start with a Go and See session set up by the modelling agency. The model is informed of the terms of the contract which usually include the specific amount of the time the ad will run (three months is common) and in what format. If the client wants to use the ad for a longer period of time or in any other format, an additional fee is paid. Models are rarely booked to appear in ads for more than one company that makes the same type of product because it’s seen as a conflict of interest. It is, however, possible to do advertisements for different products, even if they’re running simultaneously. If the model is booked for an ad, the client calls the agency and the terms of the contract are again discussed.

To maintain the lucrative title as being the face of a company, models scrutinize over their looks constantly. The pressure for models to keep their sizes down as low as possible is well-known. Fashion models often appear unhealthily thin, yet super-skinny models are in high demand constantly. Not only is maintaining an unhealthy weight an ever-present issue in the modelling world, keeping a youthful look is no simple task either. Many women and men in modelling undergo expensive and potentially dangerous cosmetic procedures to alter their looks so they can remain competitive and desirable and keep their position as the face of a luxurious company.


Hilary Rhoda


Constance Jablonski


Kendall Jenner

Model Millionaires: Adriana Lima

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By Calynn M. Lawrence
@fairytalefacesbycalynn

If there were any super model on earth who could personify the meaning of the word “sultry,” it is most certainly Adriana Lima! The Brazilian bombshell beauty is a true knock out. She has been noted by fans and on-lookers as the most beautiful woman in history. Can you blame them? With piercing steel blue eyes and long, lush raven locs, this foreign phenom is nothing short of drop dead gorgeous! However, her stunning aesthetic is not the only thing that has made her such a success, it was also her hard work ethic that helped propel her to her ultimate stardom. This article is going to give you the basic run down of how Ms. Lima became so fierce, fabulous and fantastic!






According to Lima, she never thought of modeling as a potential career in her childhood. She actually kind of fell into the industry and then decided that she was a natural! In 1995, she submitted photos and an application to Ford’s “Supermodel of Brazil” contest as a means of having fun and being supportive to her friends who also entered. Unsurprisingly, she received a call back and was admitted into the competition. Having no prior modeling experience or formal training, she managed to take first place and take home the prize! Soon after that, she moved up the ranks to Ford’s “Supermodel of the World” competition and finished super strong with second place! Beating out thousands of girls who likely were much more accustomed to the industry than she was, proving her modeling talent was a gift, almost second nature to her.

Although she has walked the catwalk for countless major labels such as Fendi, Sean John, Ralph Lauren, Louis Vuitton and many others, she is still best known for her work as a Victoria’s Secret Angel. This is obviously a title earned seeing as how she is a Vitcoria’s Secret veteran, being their longest running Angel in history. She has been in every single show since her first year in 2000. She even managed to walk the stage just a couple of months after giving birth to her child. According to Forbes, this bombshell beauty pulls in an approximated average of $7.3 million dollars every single year just from the annual Victoria’s Secret Fashion Show alone! Wow, talk about dedication!






As you can see, Adriana Lima has clearly made it known that she has been in the game too long to quit. In addition to these ventures, she was a Maybelline spokesmodel for 6 years and did editorial modeling as well for magazines such as Vogue and Elle. As her way of giving back, she is a regular donor and volunteer of the orphanage, “Paths of Light” in Salvador. She is also proudly religious and reportedly volunteers at her congregation. Sharing her success with others is very meaningful to her and it shows that there is always room to contribute to the community. What a well rounded individual!