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Model Millionaires: Carmen Kass



By Calynn M. Lawrence

Carmen Kass is a beautiful blonde bombshell who has been doing the rounds the fashion scene for quite a while. This drop dead gorgeous Estonian fashion model/actress is a force to be reckoned with in the industry! It’s a no brainer as to how someone that aesthetically pleasing could be such a sought after model, but, this article is going to give you her wrap sheet and back story as to how she became known as who she is today.

Carmen’s modeling career got off to a bit of a rough start. After her first attempt at modeling in her early teen years failed, Kass gave up the dream for some time. She was discovered in a local market in her home country by a talent scout who was unable to help her successfully launch her career in Milan. A few years following, she moved back to Paris once she became an adult and was flooded with offers from big fashion names such as American, Paris, UK, Italia Vogue, Australian Elle, UK Image, Madame Figaro, and French Numéro.

By the year 1999, Kass was ripping up the catwalk for large designers including Marc Jacobs, Michael Kors, Calvin Klein, Ralph Lauren, Donna Karan, and Dolce & Gabbana. She was also doing editorial work for designers such as Calvin Klein, Chanel, Gucci, Donna Karan, Dsquared2, Versace, Givenchy, Fendi, Max Mara, Valentino, Ralph Lauren, Narciso Rodriguez and even General Motors. She also appeared in a Gap denim advertising campaign and was spokesperson for Revlon cosmetics, Sephora, and the Christian Dior perfume, J’adore. In 2007 alone, Kass booked ten campaigns with notable designers for spring/summer collections. In 2007, she became the model and spokesperson for Max Factor.

Being the muse and face of the Michael Kors brand is one thing that Carmen Kass is widely recognized for. Kass has also been the spokesperson of Narciso Rodriguez’s “For Her” fragrance for 15 years to date. With such great accomplishments, Kass was rightfully crowned Vogue’s “Model of the Year” at the 2000 VH1/Vogue Fashion Awards. As with many of the top ranking super models, she has worked alongside Victoria’s Secret and has been an Angel in 5 of their runway shows including the years 1999 2000, 2002,2003, and 2008.

With all of this experience just based off of her modeling talents alone, it is such a wonder that this beauty has a ton of brains as well! It has been noted that Carmen Kass is one of the wealthiest people in her home country due to the empire that she has built. She is involved in politics, owns several business and even knows her way around a mean chess game!. All of her success is well deserved and she stands as one great example for girls looking to follow suit.


Holiday Like A Model



By Michele Smith
Facebook – MicheleSmithMarketing

We all need a day off, and while a model’s life appears amazing from the outside looking in, it is truly less glamorous and less fabulous than most people realize. While most supermodels definitely have their super perks, your everyday model trying to make it, is literally running about around every day from start to finish, while attempting to sneak meals in between and maintaining some semblance of a personal life. Anyone can vacation like a model and specifically, the key here is to have simple vacation tips to make the most of your time away. The below hot spots can be all yours will just a couple of recommendations to keep in mind. All of the following are a couple of getaway vacation spots to vacation like a star and get some serious rest and relaxation in. Weekend vacations are not now only about the spot, but how to seriously escape in a short time frame with food, fun and precious amenities all at the same time.


Monterey is a home away from home, with exquisite bed and breakfasts, beach front properties, and hands down the freshest seafood on the planet where you can see what you are eating literally right off of the pier. While some of the priciest homes are an available among Pebble Beach, Carmel, Monterey offers the perfect serenity combining the trend of southern California activity with the classy quiet of northern California. Visitors enjoy some of the freshest seafood cuisines on the bay, while enjoying the spectacular views of country meeting coast. Wineries, quaint shops and coastline trails, are the make up the perfect outing for both tranquility and fun.


Sedona’s red rocks are sure to impress the most seasoned traveler, including your supermodel on the go. Sedona offers miles of hiking trails, as well as multiple crystal shops and art galleries. The local museums celebrate the town’s history, while the wine trails and Palatka Heritage site simply add to the surrounding culture. During this weekend getaway, visitors can also visit multiple vortexes; unique rock formations known to emit energy from self-confidence to motivation, as well as aspects such as goodness, passion and compassion.

New York City

Move over Sarah Jessica Parker, because Manhattan, NYC is sexy all by itself. No matter where you live, the energy of downtown Manhattan is absolutely unsurpassable. For a weekend away, anyone can hit up a double bus pass and see every tourist site, transport complete, in the city from the Statue of Liberty to the Trump Tower. For less touristy options, simply take a taxi or cab to 5th Avenue to pursue the shops. Century 21, one of the most popular shopping spots in lower Manhattan, is one not to miss, as well as grabbing a Mai Tai at the 230 Fifth Rooftop Bar, for a spectacular outdoor, rooftop view of the Empire State Building. When you visit the city that never sleeps, there is no shortage of finding a spa for a pedicure at 10 p.m. followed by tapas at midnight. This is if you decide not to take a river cruise or choose to hit up the dance club scene in the warehouse district.

Barbie’s Back and Bigger Than Ever



By Magretta Sowah
Twitter – @bohomags

Barbie has been thrusted into the millennia. This move has consumers agreeing with Mattel’s surprisingly accurate and overdue collection. Has the mass media and stiff corporations finally seen the light? Packaged in the obvious yet peripheral ‘the world comes together in perfect poise – selfie or not’ wrapping; consumers have been quick in promoting this new range. Barbie, whose career spans over decades and cultures, is a fun sized life-like doll – a billion-dollar business. The reps at Mattel have developed the new DNA of Barbie, still maintaining the same cookie-cutter marketing alongside adorable features. The difference is now Barbie has grown; slipping on her H&M boots and American Tourister suitcase; this girl-next-door went a-walkin’. No doubt she flipped her hair and thought ‘the more things change, the more they stay the same.’

The 20-piece collection consists of different body tones, hair textures, lengths, body shapes and figures. Mattel’s highly researched and considerate collection is refreshing, even though there are plenty of other toys in the market that offer realistic body shapes. But let’s be real, none of them have the star power to match Barbie.

Three new Barbie’s were added to their 2016 Barbie Fashionista collection. These ‘capsule collections’ were inspired by common body types – Petite, Tall and Curvy. There are 7 skin tones, 22 eye colors and 24 hairstyles – all fueled by their hashtag #TheDollEvolves

According to the Times.com, Evelyn Mazzocco, senior vice-president and Barbie’s global general manager, said: “We are excited to literally be changing the face of the brand – these new dolls represent a line that is more reflective of the world girls see around them – the variety in body type, skin tones and style allows girls to find a doll that speaks to them. We believe we have a responsibility to girls and parents to reflect a broader view of beauty.

Despite the provocative TIME cover; “Now can we stop talking about my body?”, the company is still struggling with sales. In these commercially driven and experience rooted society, brands are losing financial standing because of cheaper, altruistic and transparent options. Why buy a Barbie when you can purchase your daughter a gender-neutral toy from store [x]; you know, the one that sells sustainable diapers and Kale-inspired brownies, or something new-agey like that. No judgement.

In 2016 Barbie is definitely feelin’ herself and feelin’ the rest of the world. Regardless of what new and exciting adventures behold Barbie and her friends, the media will always equate Barbie to the All-American-Dream (you may insert other continent).

Barbie’s very presence is a nod to Womanhood and the truth we share – all women want to be the Queen of their domain. Barbie proves you can be, even in a room full of other Queens who look different, sound different and speak different. Talk about #squadgoals.

You Don’t Just Book Any Model, You Book Mimi Elashiry



By Lucy Shanahan

“Oh my God. What have I done? They’ve bleached her eyebrows.”

In a terrifying moment of doubt, a dark thought entered John Scott’s mind when he called his client, Mimi Elashiry, on a shoot for Sneaky Magazine. Her first major fashion editorial with talk of a cover, John and Mimi suspected that something big was brewing. Mimi was bouncy and excited on the phone. John, on the other hand, was searching for an escape route, “I just thought, ‘how do we get out of this?’”. But when he saw the images, it was one of those ‘oh’ moments, “I went, ‘we’re dealing with someone who is more exciting than I ever imagined’.”

Mimi is an unstoppable current and the go-to girl of the moment for all things fashion and beauty. A designer’s golden ticket, Mimi has proven time and time again that her influence transcends beyond the screen and into wardrobes. She has the ability to sell out garments nationally. But rather than being moulded by a major marketing mogul, her brand is her own.

“It’s the new age of expressing yourself and being able to own your own brand. I think that’s the most important thing. Before that, everyone was trying to fit into someone else’s niche. Now it’s like, ‘be you’, so that people connect to that,” Mimi says.

Mimi’s connection with her social media followers has flourished from a grassroots beginning. Many of them crossed paths with her growing up, whether they attended the same school or danced together as baby ballerinas. Anyone who knew Mimi has been able to watch her grow up as they’ve grown themselves. And what’s more, she’s still the same person. As her following has expanded and her work has matured in a remarkably short amount of time, Mimi’s philosophy is to remain the level headed, down to earth young woman she’s always been.

Mimi says her posts are unformulated. She shares what she feels passionate about and ensures that her photos remain true to her own world view. From her vintage finds and homemade protein balls, to major editorials for Free People or simple beach shoots with a friend, to her picturesque film shots of great escapes – Mimi shares the memories founded on her journeys. It’s her magnetic energy and refusal to tick other people’s boxes that keep her followers wanting more. Sharing her life and story has now become a part of her everyday routine. “I think I’ve started to notice lately, I’ve committed to sharing every day of my life, for however long, with 700 000 or however many people it is. I guess I’ve come to an organic and natural flow of telling stories through my photos. I think that’s why people have connected to me and continued to follow me because I’m not forcing things on them and I’m not forcing things on myself.”

At 770 000 followers, John and Mimi have worked creatively and cleverly to find loopholes in the path to traditional modelling. They’re proving that a tangible connection with real people is worth much more than chasing after an industry standard image. But when John and Mimi were first looking for work, they were consistently met with rejection. Meetings with top agencies always reached the same outcome: “every time they kind of just measured me and would wait for me to grow.”

John was particularly frustrated by the prevailing narrow-mindedness of these agencies. On one occasion, he received a call post-casting: “they said ‘look, she is amazing, but she’s not tall enough. We need tall girls.’ Then in the next meeting, the owner came in. She looked at Mimi and said ‘you’re very beautiful, but you’re not a model. I think you should focus on dancing and acting’.”

At the time, Mimi was quietly discovering her own place in online fashion’s wonderland. John said he was wary at first: “I remember her saying, ‘someone wants to pay me to do a post’. And I was like ‘do not take money from strangers! This is weird, what the hell is going on!?’.” But he also sensed that Instagram had a nourishing quality that could turn a platform for self-expression into a legitimate business model. Mimi had already interested a 3000+ following in a brand she had unknowingly curated. John realised two things: “if I can find 100 more Mimis, I will have a new business”; and that by tapping into Mimi’s budding social media influence, they could position her as a serious model with a unique reach to a young audience, a specific group others are forever failing to engage.

Even as John and Mimi embarked on honing a modelling career, Mimi’s work was not always well received. Mimi heard everything from ‘she might be a model, but she’ll never walk in a fashion show’; to ‘she might get some work in Australia, but she’ll never work internationally’. Since then, David Jones specifically requested Mimi to walk for them in Vogue Fashion’s Night Out. Major Australian retailers Glue and General Pants sought after her to hand pick her favourite items and star in national campaigns. Mimi is represented by Next Models, one of the leading modelling agencies in Los Angeles. John says he loves those challenges. “The more I get the more determined I am to prove that this industry is full of outdated paradigms that were expressed in that meeting with that agency, where people said ‘you’re beautiful, but’. To me, that is rubbish. You cannot tell a human being, ‘you’re beautiful, if only’.”

What’s beautiful to Mimi are the people and places that ground her. Flicking back through her Instagram feed, it’s adorned with sweeping landscapes and natural beauty from around the globe. “Travel and spending time with my friends is what inspires me the most.” Her style changes depending on where she is, opting for black in Sydney and something a little more reminiscent of Woodstock ’69 when travelling. She’s more inspired by beauty in the ordinary rather than over-thought content filtered within an inch of it’s life.

Mimi is easy to connect to because she feels like a friend. Her brand is fresh because it’s intimate and familiar, and her path encourages her followers to publish their art forms on their own terms. “I see this time as almost the renaissance of creativity for humans,” John says. “Nowadays, people have this huge opportunity to say ‘wow look at me, look what I did with my hair, look what I did with my nails’, whatever it is. That’s one aspect of it. But then the other thing is ‘look what I made, look at this photograph, this is how I see the world’.”

User generated content is a powerful movement that now dominates our screens, and Mimi’s at the forefront. She’s active in the creative direction and production process of much of the content that appears on her feed. As video content grows and consumers continue to find innovative ways to use relatively underdeveloped apps like Snapchat, businesses and audiences alike are looking for a breath of fresh air, an individual stamp that seeps originality.

Mimi’s success comes down to the fact that she has strived to remain true to herself. She’s self and grateful for the experiences she’s encountered on the way, “I think the fact that I’ve been given the opportunity to travel to different places and meet people and work with photographers and designers and all that sort of stuff… that’s the thing I love about it the most. I wouldn’t have that opportunity otherwise.”

When you book Mimi, you don’t just book a beauty. You book a mermaid with her own song to the sea. You book someone on a spiritual search, a young woman with an open mind and a certain kind of sparkle in her style. You book Mimi Elashiry.

All Images:

Jordan Keith, @JORDENKEITH

How To Let Social Media Be A Positive Influencer On Your Life



By lauren Henshaw – Keep It Cleaner

There has been a lot of negative speculation about social media recently and so I wanted to share with you how I use it as a positive influence and prevent it from harming my self-esteem and confidence.

One of the ways I love to use social media in a positive way is to motivate myself, however it is essential that you don’t let this motivation turn into you setting ridiculous expectations for yourself. If you follow ‘fitspo’ and healthy living accounts and it means that on the days you may not be motivated to exercise, scrolling through and finding a motivational quote or a workout idea gets you off the couch and to the gym then social media is a great tool for you.

Healthy inspirational accounts can be great if they mean by following them you are motivated to exercise more or eat healthier. Where it gets dangerous is when you start working out to solely look like an ‘Instagram’ fitspo photo instead of exercising for your health. Setting goals to look like photos of girls that have most likely been photo-shopped and also have different genetics to you can be really dangerous for your self-confidence. It is impossible to achieve a photo-shopped body. Work out to be the best version of YOU.

Let social media motivate you to get to the gym but once you are there focus on yourself and only yourself and being the best version of you.

Another great thing I love about social media is all of the beautiful images of travel and food which I sometimes draw on for inspiration for my own work. While I do get inspiration from social media imagery I do not set ‘life goals’ based on what I see. This is an important one.

People only share the best parts of their lives on social media and trust me for most accounts this only makes up a mere 5% of their actual life.

This is why it is impossible to create ‘life goals’ for 100% of your life around someone’s 5%. So while following an account for fashion/health inspiration or styling ideas can be useful don’t let it make you feel down about why your life isn’t solely full of beautiful hotel rooms, designer clothing and expensive restaurants because their lives aren’t either.

Lastly, social media can be great for healthy recipe ideas however never let it make you feel like you have to deprive yourself. If your whole Instagram feed is full of calorie counting recipe accounts then it may be a good idea to unfollow a few of them. Try to get your inspiration from accounts that promote eating healthy, nourishing foods and focus on balance instead of those that promote deprivation and dieting.

Tips for getting the best out of social media

1. Follow inspiring, healthy accounts that promote a healthy and balanced lifestyle.

2. Unfollow any accounts that make you feel insecure about yourself. There are enough social pressures on young women today, the less of this you have the better it is for your mental health.

3. Don’t follow too many ‘fitspo’ accounts that make you obsess over calorie intake or dieting. Having an entire feed full of ‘fitspo’ can be really negative on your self-esteem and make you obsessed with weight loss and calorie counting.

4. Remember that there is a real world out there! Don’t let social media become your life. Learn to step away from it and don’t be on it 24/7. Enjoy your family and friends company and try to have a social media free hour a day or day a week.